Driving Business Forward

Specializing in strategic planning, process alignment, sales optimization, and brand building — with additional expertise in strategic partnerships, customer experience, and change management. I help organizations drive growth, streamline operations, and create a lasting market presence.

 Serving as a fractional or interim executive and strategic advisor, I partner with owners and leadership teams to clarify direction, align processes, and accelerate revenue growth. My EOS®/Traction-based approach helps organizations strengthen accountability, enhance team performance, and achieve measurable results. 

 I bring proven leadership and governance experience, including roles as President of Thurston Manufacturing, President and Board Member of the Farm Equipment Manufacturers Association, and Director at Innovative Power Technologies and the Pender/Thurston Economic & Community Foundation. My background spans international markets, strategic partnerships, and public speaking across North America. 

 Helping companies define clear objectives, design practical systems, and execute disciplined plans that drive sustainable success. I work with leadership teams to translate strategy into action — aligning goals, processes, and metrics that improve focus and accountability. Through structured planning and thoughtful process design, organizations gain the clarity and consistency needed to execute with confidence and achieve meaningful, measurable progress. 

 Developing sales and marketing strategies that expand opportunities, deepen customer relationships, and build brands that rise above competitive markets. I help teams refine go-to-market approaches, improve pipeline visibility, and create messaging that resonates. My focus is on combining practical sales process design with authentic brand storytelling — enabling companies to stand out, win trust, and grow revenue across multiple market segments. 

 Coaching leaders and teams to cultivate alignment, accountability, and a growth-focused culture that supports long-term performance. I guide organizations through leadership transitions, talent development, and team structure design to strengthen collaboration and communication. By fostering clarity, engagement, and ownership at every level, companies can unlock the full potential of their people and create a foundation for sustained success and continuous improvement.